Liverpool FC chief Executive Ian Ayre has joined the Devitts RC Racing Express roads team in an advisory role.

Road racing fan Ayre, will act as Sporting Chairman for the Bristol-based squad, helping to raise the profile of the operation and the sport of motorcycle road racing. With his extensive commercial experience working across major sporting global brands, it is considered that Ayre will offer significant guidance for the team.

A passionate and lifelong supporter of Liverpool Football Club, away from the terraces, Ayre is equally comfortable on the grass banks and hedge rows of events such as the Isle of Man TT and Ulster Grand Prix. “I have always shared my love for football with that of two wheels. Road racing is an extremely special and unique sport. It is something that I have followed for many years, regularly heading to the Isle of Man TT with friends on our bikes,” he said.

“I’ve been involved in road racing as a fan for many years so when the team explained their vision and after seeing their operation up close I offered to help in a non-executive role. The team have experienced immense success in a short period of time and I feel that they could go on to become the leading team in the road racing paddock.

“Working with them in a non executive capacity will enable me to help and advise them where appropriate. It is certainly exciting for me personally and something that I am extremely passionate about. There is a tremendous future ahead for RC Express Racing and I’m thrilled to be part of the project.”