Japanese tyre giant Bridgestone will lend its support to Scarborough’s four biggest meetings in 2015 with sponsorship of the Eurosport -elevised race weekends at Oliver’s Mount.
The world’s largest tyre manufacturer has teamed up with Oliver’s Mount, England’s only natural race circuit of its kind, in an attempt to reach out to even more riders in 2015 who will attend and watch the races - at the ‘miniature TT by the seaside’ - on television.
This includes prize packages for race fans at the events, featuring premium bike tyre product and official MotoGP memorabilia, as well as riding experiences at the Honda Ron Haslam Race School and the Mick Extance Kawasaki Experience.
“We feel that we are experiencing a real resurgence and having Bridgestone on board this year can only create an even bigger buzz. It really is fantastic news and we hope that this partnership will now grow from strength to strength,” said Oliver’s Mount marketing director Scott Beaumont.
In Oliver’s Mount’s 50th anniversary year in 1996, a record crowd of more than 63,000 flocked to see their heroes in action and Scott is confident that this figure can be broken at the Steve Henshaw International Gold Cup Road Races on September 12th and 13th.
Beaumont added: “It is an ambitious target, but we would love to get 70,000 people through the gates, certainly in the next couple of years.
“We are embracing social media like never before, our events will be covered by Eurosport several times during 2015 and we will welcome some of the sport’s biggest legends, along with some prestigious bike brands, like Bridgestone.”
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