Eurosport extends British Superbike TV deal for seven years - Bikesport News

Eurosport extends British Superbike TV deal for seven years

Eurosport today announced it will renew its long-standing media partnership with the Bennetts British Superbike Championship for a further seven years.

Coverage will be broadcast Europe-wide, meaning millions of fans across the continent can experience thrilling season-long action. Highlights from every round will also be broadcast free-to-air on channel Quest, as well as a selection of live races.

First airing on the network in 2008, Eurosport and Eurosport Player will continue to screen full race weekend coverage from every round, including support classes such as the Quattro Group British Supersport/GP2, British Talent Cup, Pirelli National Superstock, HEL Junior Supersport, Ducati TriOptions Cup and the Molson Group British Sidecar Championships.

“This agreement underlines our long-term commitment to premium content. Motorsport is a key pillar for Eurosport and we see British Superbikes as a fundamental component of the portfolio,” said Simon Downing, Head of Factual and Sport Discovery UK.

“We have the ability to leverage Discovery’s wider UK network offering season-long coverage free-to-air to broaden the reach and engage new audiences.

“We’re excited to continue super-serving fans with a high-quality viewing experience through unrivalled production and expertise.”

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